A Modern Rebuild That Doesn't Reset Your Rankings
A full visual and structural rebuild of an existing site — modernizing design and fixing UX issues, while preserving the SEO equity it already earned.
A LinkJasa website redesign includes an audit of the existing site's content and rankings, a new design and information architecture, a 301 redirect map so old URLs carry their SEO value to the new site, and full content migration — built to avoid the traffic drop that often follows a careless rebuild.
The riskiest part of a redesign isn't the design.
Most website redesigns that go wrong don't fail on looks — they fail because URLs change without redirects, content gets dropped, or the new structure buries pages that used to rank. A redesign should feel like an upgrade to search engines too, not a reason to start over.
Before any design work starts, we audit what the current site has — which pages rank, which have backlinks, what content is actually working — so nothing valuable gets lost in the rebuild. Every old URL gets mapped to its 301-redirected replacement before launch.
From there, it's a normal design and build process: new visual direction, better UX, and a structure that fixes whatever wasn't working — without gambling the traffic the old site already earned.
What's Included
- Audit of existing content & rankings
- New design & information architecture
- 301 redirect mapping
- Full content migration
Built for sites that have outgrown themselves.
Outdated design
Sites that still look and feel like they were built years ago.
Traffic that doesn't convert
Sites getting visitors but not turning them into leads or sales.
Outgrown structure
Businesses that have added services or products since the original build.
Rebuilt without losing what already works.
Audit
Review current content, rankings, and backlinks before touching anything.
Redesign
New visual direction and structure, reviewed with you before build.
Migrate & redirect
Content moved over, every old URL mapped to its replacement.
Launch & monitor
Go-live with post-launch monitoring to catch any indexing issues early.
Related services.
Common questions.
Will a redesign hurt my Google rankings?
Not if it's planned properly. The redirect mapping step exists specifically to prevent the traffic drop that happens when URLs change without redirects.
Do I need to rewrite all my content?
No — existing content that's working gets migrated as-is. We'll flag pages that would benefit from a rewrite, but that's a separate decision from the redesign itself.
How long does a redesign take?
It depends on site size, but most redesigns take 3 to 6 weeks from audit to launch.
Can you redesign a site not originally built by LinkJasa?
Yes, this is one of our most common projects — most redesign clients come from a site we didn't originally build.
"A redesign should feel like an upgrade to Google too — losing rankings in the process means it wasn't planned properly." — Andy S, Founder
